Leonardo
Ljoljo.

I enjoy taking an idea to market and developing the business around it.That means understanding what works, what doesn’t, and what needs to change.Different perspectives and feedback help shape what comes next.

Projects

Currently building likelab (opens in a new tab).

Currently building

likelab

Creator collaborations at scale.

likelab helps brands run creator collaborations at scale, from content for their own marketing to campaigns published through creators’ channels. The platform brings the process together, from campaign briefs and creator selection to content delivery and performance tracking.

What I do

As co-founder and CEO, I work across go-to-market, business development and operations. That includes shaping the offering, pricing, sales and partnerships, from the first customer conversation through campaign delivery. I work closely with the development team on product direction, turning customer feedback into priorities as we grow.

Explore likelab

Frontly

DOOH advertising

Frontly turns shop windows into digital advertising spaces, giving businesses and brands a new way to reach people right where they pass by every day.

The idea came from my daily stop at a local shop in Malmö. I helped take it from concept to our first live screen in two months, working on the offering and selling advertising space to businesses and political parties.

Visit Frontly

LLJ Media

Social media content

LLJ Media was my first business. We helped companies with content for their social media.

I handled sales and client relationships, developed the setup based on the clients' needs and coordinated the people behind the production. That meant holding together planning, filming, editing and delivery, with ongoing contact between the client and those doing the work.

After publishing, I followed up how the content performed, looked at reach and engagement and used the results to improve future productions. The goal was for the content to work for the client, both visually and in their social channels.

It became my first practical experience of running a business and taking responsibility for the whole chain, from finding customers and coordinating people to delivering and following up the result.

Pantly

Gamified deposit returns

Pantly started with a pile of empty bottles and cans at the office and a question: could returning them be a little more fun?

I built a small web app where users scan their deposit receipts, earn points and compete with friends. It was a chance to experiment with AI receipt scanning and build something end to end, from the frontend and backend to authentication, points and social features.

To test it with real users, I contacted a local school and introduced it to a sixth-grade class. On the first day, 51 users scanned 60 receipts representing SEK 4,032 in returned deposits. They also managed to break the app, so there was plenty to learn.

Visit Pantly

Leonardo Ljoljo.